Hey you! Small business owner. I have a question… How do you spell success?
Now I’m going to share a story.
When I got serious about soap making I made soap as a hobbyist for three years before I decided to launch my business, The Country Soaper. It was soon after my very first craft show that I received some of the best business advice I’ve ever heard. A friend told me, “Now that you have tasted some success, you need to determine at what level you wish to operate your business.”
Words of wisdom. Just what I needed to hear.
You see, people who start a craft business, approach things differently than regular folk setting out to start a business. Often we end up in business by accident!
In the first decade of this century, soap making was in its beginnning of becoming the very popular craft it is today. Many of us joked back then, that we all had the same story… we learned to make soap, came to love it, then of course had to go into business to support our habit. Yes, soap making is very addictive.
But it was our love and passion for the craft that came first, then the idea of going into business.
Now I can’t help but wonder if beginning soap makers today face this underlying pressure: If I get serious about soap making, I have to start a soap business.
Well, maybe. Maybe not. It’s all up to you.
In other words, don’t pressure yourself, simply decide what you want to do. If you are a soap maker or any other kind of crafts person considering selling your products, you have to figure out how operating a business will work for you. How will it fit in with the rest of your life?
For me personally, I keep my soap business small. Always have. Why? Simply because I don’t want to lose the joy of it all. Simply put, if it becomes too much work, it becomes a four letter word and I don’t want that.
I am thankful that I have been able to achieve multiple income streams with my soap making. I not only sell soap, I teach basic soap making classes, I receive residual income from the sale of my two soap books (Creative Soap Making and Bubbles to Bucks… How to Make Money Selling Soap), and I also serve as the event planner for Lone Star Soap & Toiletries (a Texas-based soap makers group).
Imagine that. Multiple income streams. It can be done!
Let’s go back to the original question. How you spell success?
Well that is a question that we each must individually answer because my answer is going to be different than yours.
One thing I know is that success is achievable with a craft business. I’m no millionaire of course, and never will be. But that’s O.K. because life is not only about money. But I am very thankful for the opportunities and the successes that God has brought my way through making soap.
So… at what level will you run your business in order to achieve the success that you wish?
NOTE: If you are interested in learning more about multiple income streams, I would like to suggest Alyssa Middleton’s book, 12 Revenue Streams for Your Bath and Body Business.